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1. What is Web 2.0?



1) Open source infrastructure

- the notion infrastructure similar to Google, Yahoo, Amazon and eBay APIs

- but by small companies or non-profits

- APIs and schemas that others can build on top of

- ourmedia.org, delicious, webjay, flickr, ping-o-matic

2) Long-tail

- a term coined by Chris Anderson, editor of Wired

http://www.wired.com/wired/archive/12.10/tail.html

- refers to the majority of people who will never become big, but who count

- or to the majority of content ? which is not big ? but counts ? as well

- these are the people and the products and services who wil utilize open source infrastructure

3) Open standards

- HTML, RSS, OPML, rdf, FOAF, Atom,

- XSPF, microformats, RVW, mRSS

- APIs and schemas

4) Micro-content publishing

- the notion that blogging is just the FIRST micro-content

- structured blogging

- and that there will be others:

- Events

- Reviews

- Lists

- Listings

- Topics/Tags

- People

- Media



2. Learning from past mistakes



1) You do not own the end user

- common mistake from Web 1.0

- just getting someone’s name on a list of registrations means nothing

2) Content is more than just Hollywood

- the Long Tail meets Napster, Bittorrent and 1,000 other new distribution channels

- blogging, vlogging, podcasting

3) Follow the money, bottom line matters

- other common mistake ? no focus on profits

- this time ? most people are bootstrapping, forgoing VC money

- milk the tit of the blogosphere ? data mining



3. Mating dinosaurs



1) Connected islands equals archipelago

- lots of islands of functionality right now
- open standards are the causeways and bridges to connect together the islands of functionality

2) Small furry creatures

- get out of the way of the lumbering dinosaurs

- who survived the ice age?

- all innovation comes from small companies right now

- pathway to liquidity is via being acquired

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